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She said: “Our Straw Hat range remains a popular choice for consumers.
The Straw Hat is the UK’s number one British wine brand and comprises a soft, juicy red, a fresh, fruity white and a lush rosé.
Although, looking back, I’m not quite as proud of the photo anymore, haha!
But, you live and your learn and I feel like I have learned so much this year.
Despite this, the market is still in value growth (at £10.8bn, Nielsen/CGA) thanks to the inflation of wine prices which has seen the average yearly price of wine rise in the off trade to £5.64, up 8p on the past quarter (Wine and Spirits Trade Association Market Report 2018).
“Christmas is that time of the year when shoppers are looking for premium drinks that are certain to provide the wow factor.
All GRAIL members embody impeccable levels of service, authentic connections to the local community, and an unparalleled commitment to excellence.
“In terms of products, offering customers a choice of drinks that are not only popular but that will help them celebrate in style is crucial.
Sparkling wines remain a favourite not only at this time of year, but all year round as people have developed a real taste for the fizz,” she said.