Magazine article about dating
It seems that dating apps try to come up with more and more unique subgroups to supply to everybody’s demands.The niche dating apps illustrate Appadurai’s (1996) theory regarding the local effects of globalization: they make a global phenomenon like online dating more local by focusing on one specific (sub)culture or community.Actually, personal ads were no longer merely used to find a husband or wife, but also to simply look for companionship.
There are dating apps that focus on smaller communities, trying to connect people on certain common values or interests, for instance marginalised groups like homosexuals, ethnic minorities, but also elite groups, millionaires or extremely successful businessmen and -women.
The amount of and diversity in dating apps has expanded immensely over the last few years.
There are for instance dating sites you can only subscribe to if you have attained a certain educational level, or look a certain way.
Tinder started in September 2012 as the first dating app featuring the swipe mechanism.
Tinder uses your geographical position to find other singles in your neighbourhood and shows you their profiles which consist of a picture, a name, age and distance.