Mintel online dating report

So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.She signed up for JDate, an online dating site for Jewish singles.

Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.A surge is seen towards the later years because people go to paid sites in the hope that more people on the sites will take it more seriously and not just use it for a laugh because it is free.You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.

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