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We take a look at our log files, and note that organic search is driving the most traffic for the keyword terms: Some free keyword research confirms that these are high-traffic keywords. The problem is, these words aren't closely related.
If we attempt to cram these three words into a single Ad Group in Ad Words, we'll get slammed on Quality Score and will have to pay a lot every time someone clicks on our ad. Better yet: while we're creating a keyword group for each of these terms, why not surround it with keywords that search engines will view as closely related?
Your competitors know about them, and are likely bidding them up.
You can then download the full list of keywords in a CSV format that you can upload right into Ad Words!
Remember: While it seems counterintuitive, focusing only on popular keywords isn’t enough.
By sharing it in the comments section below you’ll help out some other seniors.
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